The following information is not meant to be a comprehensive listing of all RE/MAX services.  The system is constantly evolving as we keep pace with a rapidly changing industry and ever-improving technologies.  Additionally, the services supplied by your office are not touched on this booklet.  This is meant as a quick directional guide for finding more information on some of the major benefits and services that accompany your RE/MAX affiliation.

Throughout this booklet are repeated references to RE/MAX Mainstreet, remax.net, remax.com and remax.ca.  RE/MAX Mainstreet is the RE/MAX network’s members-only extranet Web site, which is open to all RE/MAX Associates.  The Web sites remax.com and remax.ca are our consumer sites.  All are described in more detail later in this booklet.

The best way to keep abreast of any changes relating to the services described in this booklet is to closely monitor RE/MAX Mainstreet.

National/International Recognition
- RE/MAX Hot Air Balloon
With the largest hot-air balloon fleet in the world, at 95 balloons, a RE/MAX Hot Air Balloon is in the air an equivalent of more than nine months straight every year.

- RE/MAX Balloon Logo
The RE/MAX Hot Air Balloon is the most recognized symbol in real estate, a reflection of ever-expanding market share.  The balloon logo soars on RE/MAX advertising and promotion worldwide.  We encourage you to use this symbol prominently in all your advertising and promotion efforts.  You can download high-resolution balloon logos from RE/MAX Mainstreet.

- National Advertising
RE/MAX TV commercials can be seen on the TV screens in millions of homes making billions of viewing impressions annually.  A listing of RE/MAX TV commercials scheduled to run is sent monthly to every office in North America.  Accompanying print ads are produced and can be purchased by Regions, Offices, and individual Agents.  The ads can be tagged with customized contact information.  See the RE/MAX Advertising brochure for ordering information or contact the RE/MAX International Creative and Promotion Fund at (303) 770-5531 ext. 3672.  Check RE/MAX Mainstreet for more advertising support materials from RE/MAX of Western Canada.

Public Relations


RE/MAX World Long Drive Championship

The RE/MAX World Long Drive Championship, featuring the world’s longest hitters in golf, has become a December tradition on ESPN and ESPN2, with broadcasts reaching more than 10 million viewers.  Offices and Agents can gain prominent local exposure by hosting one of the more than 300 local and regional qualifying events, which attract more than 15,000 men, senior, women and junior competitors from 15 countries.  For information on hosting or sponsoring an event, contact Marian McShannic at RE/MAX International, (303)796-3689.

RE/MAX in Motorsports
RE/MAX was the first real estate organization to capitalize on and build brand awareness through motorsports.  Research shows motorsports fans are more brand-loyal than in any other sport, with more than 70 percent of fans seeking out and using sponsors’ products and services.  RE/MAX in Motorsports generates more than a half billion RE/MAX brand impressions annually.  You can follow the nationally televised ARCA RE/MAX Series through the “News & Events” section (under “Inside RE/MAX”) of remax.com.


Press Releases
Press releases covering a variety of activities, events and news about the RE/MAX network are posted on remax.com, remax.ca and RE/MAX Mainstreet.  The releases can be downloaded and customized to submit to local media.  You are also encouraged to submit story ideas to your RE/MAX region’s public relations staff.  When it comes to real estate news, the media sees RE/MAX as the Realtor of choice for news and views.

Trademark and Graphic Standards Manual
Available as a PDF file on RE/MAX Mainstreet, the RE/MAX Trademark and Graphic Standards manual precisely outlines how to use RE/MAX marks and images.  Detailed standards regarding colours, dimensions and content help ensure that the power of the RE/MAX marks will not be diminished or diluted by inconsistent use.  You can retrieve most RE/MAX logos from the Downloads area of RE/MAX Mainstreet.  The trademark manual also outlines certain business practices, which, because they are inconsistent with standards of quality service associated with RE/MAX brand and marks, are considered violations of RE/MAX quality control standards.  For questions regarding RE/MAX trademark and graphic standards, contact Bob Brown in the RE/MAX International Standards and Quality Control Department, (303)770-5531, ext. 3561 or comp@remax.net.  To report trademark infringement matters (unlawful use of the RE/MAX marks), contact Lori Douglas in the RE/MAX International Legal Department at (303)796-3612.

Publications/News


Real estate’s premier newspaper, the RE/MAX Times is published in print two times a year, including an international edition, which features stories in 20 languages.  RE/MAX offices receive copies to distribute to each Associate.  With the exception of the International Edition, individual Associates can run property ads and networking ads in the paper’s Networking section.  To place an ad, call (303)796-3647.  If your Times does not arrive, call (303)796-3672.  If you have a story idea, call (303)770-5531 and ask for the RE/MAX Times editor, or email editor@remax.net.  A small sampling of RE/MAX Times stories can be seen on remax.com.

The RE/MAX Times is now also provided in a weekly online format. You will receive a notice each Wednesday morning via Mainstreet on the latest news.

RE/MAX Insight
Western Canada’s region-wide newsletter is published twice a year.  The Spring issue is published following the Annual Conference profiling the prior year’s award winners.  The Fall edition recaps the unique events and activities that are put on by offices and associates throughout the year.  Your office receives copies to distribute to each Associate.  To submit articles please contact Marie Selby, Advertising/PR Coordinator at 1-800-563-3622 or mselby@remax.net.

Region Update
For up-to-date news and information the Region Update is produced monthly and is delivered to your office for posting.  You will find the most current news on sales rallies, conventions, the Group Ad Fund activities, membership growth and related activities throughout the Western Canada region.

www.remax.ca/regionupdate



Events
- RE/MAX International Convention
Top-name speakers, hundreds of hours of sessions, professional designation courses and networking events provide a rich backdrop to the RE/MAX International Convention’s greatest draw: the constant, free-flowing, candid exchange of knowledge that leads to greater success.  View details about past and upcoming conventions online on RE/MAX Mainstreet by selecting the “Conventions & Events” link.  Online convention registration typically begins in early November, and the event takes place in February or early March.  For more details, call (3030770-5531 or e-mail conventions@remax.net.  Many RE/MAX regions also hold annual conferences, for which any RE/MAX affiliate can register.

RE/MAX of Western Canada Annual Conference
Three days of world recognized speakers, sessions, entertainment and celebration highlight the annual conference.  Typically held the first weekend of February, the gala awards evening and celebration is an event not to be missed.  More information and registration details can be found in the Member Services area on the RE/MAX of Western Canada website at www.remax-western.ca.

RE/MAX Canadian Conference
Each year RE/MAX Associates from across the country come together in the Fall to exchange ideas, hear top-name speakers and share in some fun.  Similar to a family reunion, you have the opportunity to connect with old friends and make new ones to share referral business.  More information and registration details can be found in the Member Services area on the RE/MAX of Western Canada website at www.remax-western.ca.

Sales Rallies
To remain leading edge and at the top of your game, the industries leading trainers and information specialists tour the region doing sales rally events.  Don’t miss these opportunities to hone your skills.

 RE/MAX of Western Canada Sales Associate Orientation
This is the ideal opportunity for new RE/MAX members to learn about all the tools RE/MAX provides and how to use them to enhance their career.  It is also a terrific way to kick off your new referral network by meeting new members from across the region.  For more information contact Heather Robinson at 1-800-563-3622 or hrobinson@remax.net.  Details can be found in the Member Services area on the RE/MAX of Western Canada website at www.remax-western.ca.

100 Days to Greatness
As the most significant training tool the real estate industry has ever seen, 100 Days to Greatness is a dynamic step-by-step curriculum designed to teach the fundamentals of lead-generation by referral. Incorporating training from Brian Buffini and role-plays on digital video, this comprehensive program was developed to build a foundation for creating a business that will consistently generate a steady stream of high-quality referrals.

Brian Buffini, Chairman & Founder Buffini & Company - America's Largest Real Estate Training & Coaching Company

 

Ultimate Agent Program
A new training program just developed by the Buffini organization for sales associates who are enjoying strong earnings but want to take themselves to the next level.

No other coaching and training professional has had a greater impact on the Real Estate industry in a shorter period of time than Brian Buffini.

RE/MAX Commercial
RE/MAX Commercial exists to enable commercial real estate practitioners to pull the balance of power away from the middlemen. At RE/MAX, nobody gets between you and your clients.  Review the following to see how being part of one of real estate's strongest commercial networks enables you to reap the full rewards you deserve:  For more information contact Roy Anderson at 1-800-563-3622 or royanderson@remax.net.

- CCIM discount: The CCIM Institute, an affiliate of the National Association of Realtors, confers the CCIM designation. A CCIM designee is an invaluable resource to the commercial real estate owner, investor, and user, and is among an elite corps of 7,500 professionals across North America. RE/MAX Commercial strongly encourages Associates to pursue the designation. As an incentive, RE/MAX Associates can become CCIM-candidate members for the discounted rate of $300 per year. For more information, contact the CCIM Institute at (800) 621- 7027 or membership@ccim.com.

- Marketing commercial properties on remax.com: RE/MAX Sales Associates can upload commercial listings to remax.com at no charge. When Associates upload their sale or lease listings, the listings simultaneously post to both remax.com and the members-only area of CCIMNet, a national database for commercial property listings. Listings can include descriptive details, aerial photos, flood maps, demographic information, floor plans and password-protected documents. Multiple listings can be uploaded with a single Microsoft Excel document -and listings can be exported to hundreds of newspapers via CityFeet.com.

- Marketing Commercial Listings on remax.ca: Your commercial listings are automatically available on remax.ca through our framing agreement with CREA using the ICX.ca technology platform.

- Commercial Web site starter kit: Catylist, the RE/MAX Approved Supplier that powers the commercial listings area on remax.com, provides commercial Web-site starter kits for RE/MAX - available in single-broker, small-office/division, and large-office formats. The kits are professional, customizable templates that enable RE/MAX Commercial Associates to showcase their businesses. The Web-site starter kits can be downloaded free from the commercial page on RE/MAX Mainstreet.

- Commercial area on RE/MAX Mainstreet: The commercial area on RE/MAX Mainstreet provides a wealth of information on the services provided to Commercial Associates.  You can access message boards, send and receive information on property listings that meet specific criteria, use links to industry Web sites, download marketing materials and documents, and access commercial news and events information. 

- Marketing Materials: Various commercial marketing tools are available free on Mainstreet. And many other proprietary RE/MAX Commercial materials are available through Merrill Corp. RE/MAX is continually creating new and innovative pieces that help promote the RE/MAX Commercial brand.

- The Wall Street Journal: The Wall Street Journal offers RE/MAX Associates a discount of up to 30 percent off its regular real estate ad rate for commercial ads placed in international, national, regional or local editions.  Several size options are available. Contact Jennifer Perrier at The Wall Street Journal at (800) 290-8671 or jennifer.perrier@dowjones.com.

RE/MAX Collection
The RE/MAX Collection program enables Affiliates to use a distinct yard sign and other marketing materials when selling high-end listings. Affiliates are also encouraged to earn the Certified Luxury Home Marketing Specialist (CLHMS) designation through The Institute of Luxury Home Marketing.  The course leading to the designation is presented on RSN and at the RE/MAX International Convention. (Note: The course and designation are not required for Affiliates to use the RE/MAX Collection program.) Individual RE/MAX regions set minimum listing-prices that qualify a property for the RE/MAX Collection program.  Sign makers in the RE/MAX Approved Supplier program have the sign standards, which also are in the RE/MAX Trademark and Graphic Standards manual. Merrill Corp. has exclusive rights to produce RE/MAX Collection items, including business cards, note cards, stationery, envelopes, apparel and various other marketing materials.  For more information, contact RE/MAX Collection at RE/MAX International at (303) 770-5531.  Or visit the RE/MAX Collection home page on Mainstreet under “News Center”.

- The Wall Street Journal Discount
RE/MAX Collection Properties runs ads from February through November in the The Wall Street Journal.  Properties in the ads must be listed at the minimum listing price set by individual RE/MAX regions.  Each photo spot on the page costs $675.  If you sign up for five or more spots, the price drops to $600 per photo spot.  Your listing is seen by 2.1 million Wall Street Journal subscribers.  Participants receive full-size glossy reprints of the page for presentations and marketing materials, along with extra copies of that edition of paper. The Wall Street Journal offers RE/MAX Associates discounts of up to 30 percent off its regular real estate ad rates for Collection Properties ads placed in international, national, regional or local editions. Several size options are available. For details, contact Collection Properties at RE/MAX International at (303) 770-5531 or collectionproperties@remax.net.

- duPont Registry Discount
Collection Properties advertising discounts are available with the duPont Registry (all 12 issues).  Properties in the ad must be listed at the minimum listing price set by individual RE/MAX regions. The program includes: 

• Placement in the duPont Registry: A Buyers Gallery of Fine Homes. 
• A supply of duPont Registry magazines. 
• Placement on www.dupontregistry.com for three months. 
• Placement in the RE/MAX Collection Properties mid- and/or end-of-year magazine.
• 20 copies of the RE/MAX Collection Properties mid- and/or end-of-year magazine.

For more information or to place an ad, contact Scott Harkness at (800) 233-1731, ext. 3218, or send an e-mail to sharkness@dupontregistry.

- Unique Homes Discount
Collection Properties advertising discounts are available with Unique Homes (all six issues). Properties in the ad must be listed at the minimum price set by individual RE/MAX regions. The program includes:

• Placement within a special RE/MAX Collection Properties section.
• All homes also appear at no charge for six months on www.uniquehomes.com, www.livingchoices.com, Yahoo Real Estate and other sites.
• Bonus magazine -the advertising sections from each of the bimonthly Unique Homes issues are combined and reprinted as a stand-alone RE/MAX Collection Properties mid- and/or end-of-year magazine.
• Advertisers receive 50 copies of the special magazine per advertising spot that ran in the special Collection  
• Properties section. For more information or to place an ad, contact the representative closest to your area:

Christina Lodar (New England and International): (800) 443-7373, clodar@mindspring.com.
Ginger Chergey (Florida and Caribbean): (800) 222-6210, ext. 121, gc1128@aol.com.
John Griset (Texas and South): (800) 466-8732 ext. 121, john@griset.net.
Bruce Griset (the West and the Carolinas): (800) 732-4092, ext. 13, bruce@griset.net.
Joan Anderson (Mid-Atlantic and Mid-West): (866) 242-1013, joananderson@earthlink.net.
Janet Mullinax (Georgia): (800) 972-0189, ext. 499, jmullinax@treb.com.

Community Involvement – Community Care Program

The RE/MAX Community Care Program is designed to help our Sales Associates give back to the communities where they live, work and play.  RE/MAX understands that building a great neighbourhood starts with caring and supporting local programs and organizations that make a profound difference in everyday lives.  That’s why we put our hearts, our dollars and our efforts behind a wide number of incredible, worthwhile charities, right here at home.  The Community Care Program is changing our world one life at a time.

- Children's Miracle Network/Miracle Home Program
RE/MAX is the exclusive real estate sponsor of Children's Miracle Network. RE/MAX members have contributed $67 million to Children's Miracle Network since 1992, when Children's Miracle Network was selected as the network's primary charity cause.  Central to RE/MAX Affiliates' support of Children's Miracle Network is the Miracle Home Program, in which agents make a contribution on behalf of each transaction closed. Listings can be identified with a Miracle Home sign-topper on the yard sign. Contact your RE/MAX region's Children's Miracle Network coordinator for more details on the program. One hundred percent of the dollars raised in any community go directly to the Children's Miracle Network affiliated hospital serving that community. Many hospitals support an Honor Card program. On behalf of each contribution per transaction in excess of $25, they send thank-you notes directly to the client on whose behalf the contribution was made. To find out more about Children's Miracle Network, visit remax.com or contact Marie Sheppy, Children's Miracle Network Coordinator at 1-800-563-3622 or msheppy@remax.net.

- Quest for Excellence
A RE/MAX student bursary program.  Here’s another way we’re helping to change the world one life at a time.  The RE/MAX “Quest for Excellence” program offers $12,000 in bursaries each year to grade 12 students in Western Canada who write an essay and convey their passion for learning to our judges.  To find out more about this innovative program, visit our website at www.remax-western.ca and click on RE/MAX of Western Canada then click on the “Quest for Excellence” logo.

Yard Sale for the Cure

- Sanctuary Golf Course
Created by RE/MAX International Co-Founders Dave and Gail Liniger, Sanctuary limits play not by membership but by linking tournaments to the support of charitable organizations devoted to the arts, children, health care, law enforcement, crisis management and other causes. Charity events presented by RE/MAX have raised more than $23 million to benefit a variety of organizations in eight years. In addition to hosting golf events, the Linigers donate golf foursomes to charities for auction.  These individual foursomes have become a celebrated auction feature throughout the country.  To learn more about Sanctuary, visit remax.com or contact Head Golf Professional Rudy Zupetz at (303) 224-2855 or rzupetz@remax.net.

RE/MAX Mainstreet (remax.net)
RE/MAX Mainstreet is a free, Internet-based service provided to all RE/MAX Affiliates. The members-only extranet site features electronic referral forms, a Web roster to find RE/MAX agents or offices, electronic profile updates, Message Boards, registration for RE/MAX conventions and RSN courses, real estate and RE/MAX news, and Downloads (file sharing of logos, marketing fliers, presentations, sales tools, and much more). To register free for RE/MAX Mainstreet, go to remax.net, click on “This is my first visit to Mainstreet”, and then follow the brief registration steps.  For assistance or more information regarding the RE/MAX Mainstreet site, call (888) 398-7171 or e-mail admin@remax.net.

remax. com
One of the first real estate sites on the Internet, remax.com has been lauded as having the best agent-search feature in the industry.  Beyond its role as an entry point for consumers to directly connect with you, remax.com is your link to features and services that can help you better serve customers and clients.  On RE/MAX Mainstreet, you can submit enhanced biographical information and a photo, which are added to your personal profile page on remax.com for consumer access.  In addition, RE/MAX listings are showcased on remax.com, powered by eNieghbourhoods.

remax. ca
The highest volume real estate franchise site in Canada, remax.ca is the consumer gateway to real estate information, listings and news.  Consumers are automatically provided listing information on remax.ca through our own proprietary listing website that features Google Earth mapping, mls.ca and for commercial and agricultural listings the information is delivered via icx.ca.  Agent and office search capabilities are directly linked to remax.net.

Tech Partners
Following are the Approved Suppliers with which we have relationships to enhance the value of remax.com, remax.ca and RE/MAX Mainstreet – and to meet your other technology needs

eNeighbourhoods
As more people turn to the internet to start their property search this lead generation tool ensures that RE/MAX associates quickly and easily connect with the consumer. LeadStreet is a lead capture and management system which allows consumers to visit the remax.ca website and connect with the Real Estate Professional. As more and more consumers turn to the internet to begin their property search, remax.ca provides consumers the ultimate property search experience utilizing the very latest in technology while turning those consumers into leads. With the built in Customer Experience Management system Associates will be able work with those leads as easily as reading your email.

- Top Producer offers RE/MAX Associates a Web-based sales productivity system with complete contact management, scheduling, marketing, e-mail, CMA, and listing management tools, as well as Web-based features that offer unparalleled convenience and ease-of-use.  For more information, go to http://www.topproducer.com/remax or call (866) 459-7893.

- AgentOffice for RE/MAX. This integrated agent-productivity software provides RE/MAX Associates with one of the most advanced and user-friendly real estate business software programs in the industry. AgentOffice for RE/MAX enables Associates and their staffs to effectively manage listings and sales, create personal promotion brochures, track production goals, and communicate with clients.  AgentOffice for RE/MAX training is available at RE/MAX Conventions and on the RE/MAX Satellite Network. For information or to order, go to http://www.fnis.com/remax or call Fidelity National Real Estate Solutions at (800) 996-6546.

- Web Roster on RE/MAX Mainstreet, remax.com and remax.ca.  Every Affiliate in the RE/MAX system is automatically listed on the Web Roster on RE/MAX Mainstreet and in the “Find an Agent/Office” search feature on remax.com.  The “Find an Agent/Office” search on remax.com is consumer-oriented, enabling visitors to use a variety of parameters to quickly find a RE/MAX Affiliate suited to meet their real estate needs. The Web Roster on Mainstreet serves RE/MAX Affiliates' referral needs. You can search for fellow Affiliates based on any combination of numerous parameters, such as service area, professional designations, languages spoken, area of specialization -even personal interests. On Mainstreet, you can generate a referral form -with many of the fields automatically filled out -and e-mail it to your referral recipient. The Web Roster is updated daily. Standard profile data is included on the Web Roster when you join RE/MAX. You can add your photo and revise or enhance your profile information free via Mainstreet.

EDR Travel
The official travel agency of RE/MAX International, EDR is your one source for all RE/MAX Convention, Conference and STARS arrangements (STARS is a RE/MAX International program that creates travel-based networking events for RE/MAX Affiliates).  Call EDR for all your business and personal travel needs at (800) 445-7697, or within Colorado, (303) 796- 3696. E-mail: edr@remax.net. Visit the EDR Web site at www.edrtravel.com to make your reservations online.

RE/MAX MasterCard
It's like handing out a business card every time you make a purchase -with the RE/MAX Balloon prominently displayed on your credit card. And as an extra bonus, every time you use the card, the RE/MAX Creative and Promotional Fund war chest gets a bit bigger. That means more dollars for national and international advertising and promotion. For more information on the no-fee card, visit RE/MAX Mainstreet, then click on the eMarketPlace tab.  Click "Search Suppliers" and select "credit card" in the drop-down menu of products and services. That takes you to a page with the address and Web link to MBNA America, the card issuer, which offers details on the card, as well as an online application. Or call (800) 441- 7048.

CRS Membership Discount
More than 8,000 RE/MAX Associates hold the Certified Residential Specialist designation, giving RE/MAX by far the industry's largest CRS contingent. Now it is more inviting than ever to align with this highly respected education and referral organization. RE/MAX agents joining the Council of Residential Specialists can use the coupon and application included in this welcome package to receive $50 off the $100 CRS membership application fee. The exclusive offer is good through Dec. 31, 2005.  This discount cannot be used in conjunction with any other CRS application-fee discount or coupon. To learn more about the council and its CRS designation, call (800) 462-8841 or visit www.crs.com.

CERC Membership Opportunities
RE/MAX Western Canada holds a corporate membership with the Canadian Employee Relocation Council. This provides affiliates with the opportunity to become members and receive the membership benefits at a much reduced rate. For more information on this call Leah Sangster, Director Marketing and Membership Services, CERC, (866) 357-2372.

TD Canada Trust
RE/MAX and TD Canada Trust have had an industry leading relationship since 1986.  Providing financial services, including mortgages, small business and commercial banking, investment services, premier banking and more.  The Service Plus program rewards you automatically when referring clients to TD Canada Trust.  For more information call Trevor Getz at 1-800-563-3622 or email tgetz@remax.net.