“WHAT’S THE FREQUENCY KENNETH?”– REM 1994
Hello, is there anyone out there?
On a weekly basis we wrestle on how we can effectively communicate to our membership. This is nothing new as we have been doing this for the past 17 years that I have been with the region. However, there is increasing importance to this question as all of us are bombarded daily with more and more information.
In an effort to increase the overall effectiveness of our communication strategy we introduced the “Update Blog” back in June to replace the PDF style newsletter. We were very excited about the new format and felt we would be able to provide more timely news without being so intrusive with constant emails to you. However, we quite frankly aren’t sure if we accomplished this. We aren’t sure because we haven’t received a lot of feedback on the new format and when we analyze the readership through our analytics very few affiliates actually click on the Region Blog to read it.
This is a concern. When we visit offices and speak with sales associates very few are fully aware of many of the tools and services we offer, with many saying they never heard of a particular service. There is no question our industry is becoming ever more competitive with various business models out there for the consumer to choose. Understanding this we have developed new services and programs to provide a competitive edge, yet we aren’t sure they are being used and are even less sure if you are aware of them.
So… we need your help. What can we do to help ensure you know about the new tools and services as they are developed and released? How can we increase the overall effectiveness of our communication?
And I throw out a challenge for you to respond to; as your Franchisor, what is the most important thing we can do for you? Now the challenge here is you can’t say reduce fees, that is simply too easy an answer. Beyond reducing fees what do you believe we as your Franchisor can do to increase your business or provide you with something that would give you a better operational business?
I look forward to reading and learning from your comments.
Elton Ash ABR CRES
Regional Executive Vice President
RE/MAX of Western Canada (1998), LLC