ARE CONFERENCES RELEVANT IN TODAY’S SOCIAL MEDIA WORLD?
I just returned from the Summer Conference held in Los Angeles. There was a good turnout of nearly 800 broker owners and managers. The sessions were very good with a great exchange of information on office management procedures, recruiting and new technological trends that will affect our business.
Beyond the sessions it was obvious that many of the delegates were networking and sharing ideas on office management issues and concerns. Similar to all RE/MAX conferences the true benefit in attending a conference is in the face to face networking and sharing of ideas. However, is that still the case? Has social media replaced the need for people to personally gather to achieve the same results? Over the years we have witnessed a steady decline of membership participation to all conferences. By the way, this trend isn’t unique to our organization, as all industries are having the same experience.
As a conference organizer we then have ask the question of relevancy. In the past, our tried and true convention attendees responded loudly and clearly that we must continue, yet, numbers continue to slip. The upcoming Canadian Conference in Quebec City is a prime example. As of my writing this blog today, we are seriously below attendance expectations. So much so that we are questioning the overall viability of the event and will have to make a business decision.
What are your thoughts? Has social media replaced the need for conferences? Are people no longer interested in such events? Is it communication and awareness; is the membership even aware of the conference?
Please let me know your thoughts by posting a comment.
Elton Ash ABR CRE
Regional Executive Vice President
RE/MAX of Western Canada (1998), LLC