Spring 2022 Campaign
We are pleased to introduce and launch our Canada-wide campaign, “Your Unfair Advantage”. This branding was created to deliver a powerful and attention-grabbing message that matches the strength and dynamism of our RE/MAX agents!
When we talk about “unfair advantages” in the context, what we really mean is YOU. Our modern and updated campaign delivers a clever, funny tone to home buyers and sellers. At the same time, the series of social and video ads explain the true value that RE/MAX agents offer—whether they are already clients or shopping around.
Phase 1 of our campaign has launched with a digital-only strategy combining social media, video, display and more! The goal is to ensure our brand is visible where consumers are spending majority of their time and driving traffic to remax.ca while customers are in the ‘research & planning’ phase before the busy spring selling season begins.
Phase 2 of the campaign, coming in March, we will be launching the full plan that includes billboards with brand new creative and other agent and broker assets. Stay tuned for more details coming soon.
Media kit is coming soon but there are some assets available below!
Spring Campaign Details
Tagline: Your Unfair Advantage
How can I leverage the campaign?
- Share the YouTube videos on your social media channels and highlight your expertise in your post
- Share the available social media posts
- Add the new tag onto your website
- Add the tagline onto your presentations to get new listings
- Add to your business cards
- Add to a billboard, outdoor benches or other media
- Tag onto your radio commercial
- Make it the basis of your Value Proposition – list what your advantages are for your clients