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KW Conversion Shows Strength of RE/MAX Brand

I’m sure many of you heard the great news: The largest Keller Williams brokerage in Canada converted to RE/MAX on April 28.

The former two-office firm, Keller Williams Ottawa Realty—operated by Jeff and Margie Hooper—aligned their business with Ken McLachlan, Debra Bain and Steve Tabrizi of RE/MAX Hallmark Realty Ltd. The newly-formed entity, RE/MAX Hallmark Realty Group, includes 15 offices and approximately 900 agents.

“The agents are going to see the value and the benefit of RE/MAX. This is really about them. We want them to improve their career and their lives,” Jeff Hooper, Broker of Record, told Above Magazine. “The resources RE/MAX offers, including industry-leading technology, an impressive lead generation system and training for agents, will help to continue this company on that trajectory.”

Jason Pilon, the former Keller Williams brokerage’s top Team Leader added that there are plenty of competitive advantages that will come his way thanks to the conversion.

“This means opportunity. Market share. Networking. More training. More support,” said Pilon.

But perhaps it was Margaret Hooper who best summed up the reason for the transition with three words: “Everybody knows RE/MAX.”

This conversion is a huge milestone in Canadian RE/MAX history. It also serves as clear evidence that the RE/MAX brand is as strong as ever, and our innovative culture continues to make us a leader in all aspects of Canadian real estate. From powerful brand awareness to a new industry-leading website, RE/MAX continually strives to be at the best at what we do.

None of this, of course, would be possible without your incredible passion for the brand and tireless work ethic. RE/MAX has earned its reputation over the decades thanks to the effort that all of you put in on a regular basis.

For that, I offer my sincerest “Thank You.”

As the Keller Williams conversion illustrates: Your hard work continues to pay off.

Elton Ash
Regional Executive Vice President
RE/MAX of Western Canada

Categories: RD Blog