New Radio Scripts During COVID-19
Recognizing that now is the time to show that a brand cares about their customers’ health and well-being and offering gratitude to them, we have secured audio impressions across Canada to help maintain our brand leadership and positioning.
The plan is to develop a series of audio 23-24 second spots which will range from tips on maintaining your home, tips on working from home, easy DIY projects to help spruce-up your home and yard, and more. The final 6-7 seconds of these spots will be a subtle credit message from RE/MAX supporting the brand.
Version 1
“You may need to move during these difficult times. Be sure you are safe in the process. You deserve a professional who knows the changing market conditions – one that cares about your every last detail to ensure your move is safe and smooth. Ask a RE/MAX professional to interpret the current market conditions for you and help you find the right neighborhood with expert advice. Follow #remaxcares to see how we are helping during the pandemic.”
Version 2
“What’s happening in your real estate market right now? With over 30 per cent market share, RE/MAX knows the industry like no other! We can move you with the latest technology and keep you safe while doing so – with all the care and personal attention down to every last detail. Follow #remaxcares and we’ll prove it to you during these difficult times.”
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