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HAPPY NEW YEAR!

HAPPY NEW YEAR!

Happy New Year!

Each New Year brings a renewed optimism for the coming year as we review our past year’s successes and challenges to determine our goals and targets for the upcoming year. Sales success is never really determined by outside market influences but by our own desire and discipline in creating and meeting our own personal goals.

Of course, a “hot” market may make it easier to reach a goal, but a so called “soft” market is not a barrier to reaching success. It really boils down to one’s own work ethic and ambition.

Top producing sales people typically go through a period retrospection as the year gets underway. This is natural, after a year full of activity, reaching to meet that year-end goal, to have it all start over again. This is short lived as the previous prospecting activities kick in with the telephone ringing and emails coming in requesting information.

My experience over the years has proven that a consistent prospecting plan always yields results. The key to take some of the sales swings out, with less cyclical influence, is to maintain a steady prospecting plan day in and day out.

Therefore, it is critical as you set your plans in place to always maintain a consistent prospecting plan no matter what else is going on in your business calendar. This will ensure you will experience consistent monthly sales performance, as opposed the lows and highs many others have due to inconsistent follow through on their plans.

As far as overall market conditions are concerned, 2013 looks as though it will be a stable year with record low interest rates remaining in place. There shouldn’t be any economic surprises ahead of us.

So, set your plans in place and follow them. You will reach your goals and have a great year in 2013!

 

 

Elton Ash ABR CRES
Regional Executive Vice President

 

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SUMMER MUSINGS

SUMMER MUSINGS

It has been a while since my last blog. A very busy spring has kept me away from the blogging keyboard. However, now that summer appears to have finally arrived, it seems like a good time to share some thoughts.

Media reports on market conditions across the country have been generally positive with many reporters asking about a bubble burst in the Vancouver market. My response has been that all indications are pointing to a slightly slowing market with balanced conditions. This will mean no bubble burst, just a leveling of activity.

The federal government’s move to reducing overall amortization rates and strengthening equity ratios on refinancing is good news for our industry. Canada has escaped the economic meltdown the rest of the world has experienced; certainly due to our more conservative nature and strong lending policies. I believe more importantly though, as Canadians we can be very proud of our work ethic, overall productivity and social responsibility. I believe that these factors are the foundation that has really stood us well during these trying times.

We have experienced strong Regional growth this year. Our net sales associate growth has remained very good with new franchise sales to match. At our Regional Strategic Planning session earlier this year we set our goal to reach 40% market share region wide in 2016. We shared this goal with the broker owners and office managers at the annual Broker Owner and Manager’s Retreat in early June.

In order to reach that goal we will be working with all our offices to continue to provide an exceptional sales associate experience; recruiting and retention has to be at the forefront of our thinking. We will also be targeting specific markets for additional franchises where we feel we have room for growth.

Over the years, we have witnessed how our growth, which produces more signs, more advertising, more Brand promotion results in greater income levels for all sales associates. Ultimately our goal is to continue to ensure our sales associates are the most productive and successful agents in the business.

To this end our mobile technology, incorporating “Live View”, Augmented Reality, is leading the entire real estate industry in providing the consumer with a unique search experience that will bring them back time and time again. Make sure you are promoting this tool to your clients, Link.

Finally, now that the hot weather is here in Western Canada, take time and enjoy some well deserved family vacation time. I know a busy fall season is headed our way.

 

 

 

 

Elton Ash ABR CRES

Regional Executive Vice President

RE/MAX of Western Canada (1998), LLC

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CREA AGM AND ORE STRATEGY MAP

CREA AGM AND ORE STRATEGY MAP

I have to admit that the typical Canadian Real Estate Association AGM can be a bit of a dry affair. The most interesting aspect of past AGM’s for me have been with the installation of RE/MAX affiliates as the CREA President (by the way, CONGRATULATIONS to RE/MAX River City, Edmonton, sales associate, Wayne Moen, on his installation as CREA President for 2012-13) and in the Leadership sessions that followed the next day… until the last 2 years.

Starting last year with the Future Scenarios Planning workshop, followed up this year with a full day of discussion on the results of the past year and a half of cross country discussion on how Organized Real Estate (ORE) evolves; the AGM was a very interesting experience. The motion to accept the recommendations of the “ORE Strategy Map” was passed with a very strong approval rating. Comments and discussion ranged from “the Industry isn’t moving nearly fast enough” to “why do we change at all…?”

In my last blog I discussed the need to continue with realtor.ca as a consumer oriented listing search site. I received good responses on both sides of the discussion. And certainly, I was a lonely voice at the AGM in that regard. Of course, no one should be surprised given the audience composition.

I had the real pleasure to be seated with NAR President Moe Veissi and President Elect Gary Thomas. During the round table discussions we had great debate around consumer centric services and the role ORE can and should play in that. Gary Morse, Immediate CREA Past President joined in that debate as well. I must commend Gary on his attitude and beliefs. He has done a terrific job in directing the entire project and I was very happy to see President Wayne Moen ask that he stay on in his capacity with the Futures Project.

Open, honest debate and discussion, while respecting each other’s position is a Canadian tradition and one that I was proud to see exhibited at this AGM. As much as Past President Morse and I may disagree on the future of realtor.ca we do see each other’s point of view and respect that.

However, the job has just begun. There is still much heavy lifting to do and the CREA will need your assistance and input as the various core strategies of Consumer Insight, Technology and Data, Professional Development and Member Services are explored and detailed.

Two topics included in the four categories that generated a lot of discussion was the future of realtor.ca as an entity and consumer participation in a “Rate Your REALTOR®” concept.

I sensed a naivety being exhibited by some of the speakers in the audience over the “Rate Your REALTOR®” discussion. There are many forums out there now where a consumer can express their views, mostly negative, on the performance they received from a REALTOR® in selling or buying a home. This is an area that ORE must move in order to present a more consumer centric service. By moving in this direction the industry will have the opportunity to have some effectual control in this area, ignore it; there could be a rude surprise waiting down the road.

Please take the time, go into REALTOR Link®, have a look at the Futures Project, talk to your Broker and your Real Estate Board representative and get involved. This is your future that is being discussed and directed.

I look forward to your comments.

Elton Ash ABR CRES

Regional Executive Vice President

RE/MAX of Western Canada (1998), LLC

 

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CREA AND TECHNOLOGY

CREA AND TECHNOLOGY

I just returned from a Franchisors meeting with the Senior CREA Leadership Team in Toronto. We had very good discussions about the Futures Project, the Data Distribution Facility (DDF), Federal Affairs, MLS® Home Price Index, the CREA Stats Boutique and the REALTORs® Care Foundation.

Generally the discussion was cordial with a fair amount of agreement on the topics, except for one thing, the future of realtor.ca! From my perspective, there is no question that realtor.ca and the precursor, mls.ca, served a critical role in our technological development in the Canadian real estate industry. Today it may be a different situation; it seems to me one of the biggest issues the Competition Bureau has with organized real estate is realtor.ca and the closed environment around it.

In response to the rapidly changing brokerage environment, CREA initiated the Futures Project. This is a tremendous initiative that CREA should receive full accolades for. There has been a tremendous amount of work, effort and time go into this at all levels of membership. Certainly the upcoming AGM in Ottawa will be ground breaking as the entire project is discussed and decisions are made on our Industry’s future.

One of the ideas to be discussed will be for CREA to look at developing a business model around spinning off realtor.ca to a third party to manage. The reasoning being to provide better management and control over the product and develop a better customer/consumer experience. It could even be developed to accept FSBOs and become the ultimate web site for consumer search for real estate.

This was the one idea all the Franchisors had an issue with; never ever even contemplate such a move. If this is a way to please the Competition Bureau, then shut realtor.ca down completely. Never allow FSBOs any opportunity to advertise their own home on a REALTOR® site. Further, why have an Industry site that is really competing with our own consumer listing search sites?

From our RE/MAX perspective we have worked very hard with a tremendous investment to develop a listing site that has become very successful. We will continue to develop remax.ca and Leadstreet to be the best tool for both consumers and sales associates. Many would agree that today, realtor.ca only exists to level the playing field and take away the competitive advantage we have. And today, I would believe that.

I believe the Data Distribution Facility will be a great resource and tool for all REALTORS® to use and take advantage of to display listing information on an individual licensee basis, on a brokerage site, on regional or national Franchisor sites. I no longer believe that Canadian organized real estate needs a consumer oriented web site to search for property. Through IDX data sharing agreements and Broker Reciprocity any single entity or organization has the ability today to display all the mls home listings available in those particular markets. This then leaves it up to the Franchise organization, the brokerage or the individual to develop and compete for their share of the market. And most importantly, allow each of us to truly compete and win in attracting the greatest amount of business.

The upcoming AGM in Ottawa, March 24th and 25th, will be one of the most important ever. Take the time to review the entire Futures Project. It really is a well executed document with some very valuable insights as to where our industry needs to go. Make sure your Real Estate Board of Directors is aware of your thoughts and concerns before they head to Ottawa to express them for you.

I look forward to hearing from you on this topic.

Elton Ash ABR CRES
Regional Executive Vice President

RE/MAX of Western Canada (1998), LLC

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Regional Directors Welcome Speech From Conference

Regional Directors Welcome Speech From Conference

Regional Director
Opening General Session
Welcome Speech
Feb 9, 2012 

Once again welcome to Victoria and our Annual Western Canada Conference.

We view this conference as the most important Western Canada event each year. It gives us the opportunity to communicate to you new programs and services.

It gives you the opportunity to build referral contacts and take in presentations and sessions put on by professional speakers and your peers. All of which combines to increase the bottom line profitability of your personal businesses.

And equally important it gives all us all the opportunity to celebrate our personal and collective successes achieved over the past year.

I want to thank each of you for your commitment and enthusiasm for taking part in the conference.

As you know we have substantially changed the overall format this year. And so far from a general point of view it has worked very well as we have experienced a record number of full registered delegates. Next year’s conference will be different yet again as we look to revitalize and build on each year’s event.

We have always been very proud of the fact that we are a grassroots driven organization. Over the years the majority of the programs and services offered, are a result of input from our membership. We will continue to look forward to your input to develop and present the best events possible.

Many of you will remember our early days when all we had was a yellow pad of paper to describe what a REMAC was; it was very exciting. We were the renegades of the industry, pushing the envelope and doing things differently.

We promoted ourselves which in turn promoted the Brand. We were indeed the Top Producers in our communities and we had to work hard serving our customers and clients as economies changed.

In my time, recessions have come and gone, prices have gone up, down, up, down, up, down but over the long term there has been far more up than down in real estate values.

The Competition Bureau has always been there. From the Prohibition Order of 1989 to the RE/MAX Advertising Prohibition Order in 2004 to the 2010 CREA Accord now to the Toronto Real Estate Board investigation and charges; all of this over a perceived lack of competition in our business.

Do any of you feel you are not out there competing each day? It simply baffles me. The Commissioner obviously lives in a nether world and has not ever really taken the time to understand our world.

But despite that, I really don’t feel the Bureau and any decision made by the upcoming Tribunal will really change our business in any significant way. However, there is a large concern I have that will affect our business more than any other situation out there.

That concern is in the way we each view our role in assisting consumers in selling and buying their homes. Our success in real estate sales is not based on being the keeper of the mls and home sales data.

Our success is in the interpretation of that data for the consumer and in delivering a valuable service in pricing, marketing, negotiating, consulting, due diligence to completion and after sale service for the seller.

Getting the home owner, the best price, in the shortest time, with the fewest problems.

For the buyer it is understanding their needs and desires. Demographics, neighborhood information, mortgage requirements, market activity, social interactive dynamics, negotiating, due diligence to completion and after sale service.

None of these services have anything to do with protecting the data. They have everything to do with the true value a consumer is looking for, and the true value, you as sales associates, bring to the consumer.

Later this afternoon Elaine Langhout, our Director of Regional Advertising will be presenting to you some very interesting information from a consumer survey we conducted this past fall.

The consumer direct survey certainly proved to us that the Canadian consumer views RE/MAX as the leading real estate organization in the country, by a huge margin. And more importantly they value the experience you bring to the table. The highest values consumers look for in selecting an agent is

  1. Reliability
  2. Trust
  3. Knowledge; in that order.

In all three categories you as RE/MAX Realtors® blew the competition away. Over the years our Brand image building combined with your ethical and professional approach to business has developed the Most Trusted real estate brand in Canada.

Having said that… Are we starting to take some of these things for granted? I am witnessing some disturbing work habit trends in our membership. The main one being a lack of customer face to face relationship building exposure.

We have really experienced this in the type of consumer complaint we receive in our office. The majority of complaints involve a situation where something was communicated over a telephone or by email, not fully understood by the customer and not followed-up by the sales associate.

This has been especially true when dealing with contracts, whether that is a listing or sale agreement. We are seeing way to many instances of sales associates sending a contract by email, expecting the consumer to review it, sign it, then send it back, maybe with a telephone conversation.

This is simply unprofessional and purely bad business.

I see too many sales associates using technology in the mistaken idea of being more efficient by replacing belly to belly relationship building opportunities.

Yes, it can be done, but in a time when consumers are looking at and questioning full service brokerages and the fees that come with that. You had better well be justifying the fees you are receiving, by providing a customer experience that is second to none. At that point any internet based mere posting, no service Realtor®, will not last long, go out of business, or at the very least come and go as they always have.

When it comes to competing with mere posting discounters, we as a full service brokerage offer much more value. In all of this, the debate often rages around “The Data”. As I mentioned earlier, we offer so much more than data or web advertising to sell a home.

Last October, I was interviewed by a reporter out of Toronto asking me “if commissions are negotiable and that we must be losing business to some of these new discount companies”. I responded to him by giving an example of the kind of service a RE/MAX sales associate provides.

The example I gave….Mr. and Mrs. Home Seller call me to come by and discuss selling their home. I prepare for the appointment by doing some preliminary work based on what information I have available at that time.

Later sitting at the kitchen table Mr. Seller may ask me if I will reduce my commission to get their business? I respond I would consider it but to do so I would have to reduce some of my service to them.

1st there is the interpretation of the data for sales, solds and expireds to together, determine the best price for the home to be competitive in the current market place

2nd is the marketing plan; which would include web advertising, including our new mobile technology with Augmented Reality, mls, highlight sheets, social media presence, virtual tour development, open houses, newspaper ads, home staging using our RE/MAX Fit to Sell program, buyer viewing coordination, enrollment into our exclusive RE/MAX Tranquilli T program.

All the while communicating to you what the results of our advertising program has been along with the feedback from home showings and Realtor® previews.
 
3rd negotiation when an offer is received. My skill and experience in handling the negotiations will get you the best price and terms.

4th due diligence after an accepted offer with mortgage approval, appraisal, property inspection coordination.
 
5th after conditions are removed, follow-up with conveyance instructions to your lawyer, liaising with buyer’s agent, coordinating buyers visits and questions such as window or appliance measurements, and assisting with your move out procedures.

 6th possession, delivery of keys on the assurance all monies are received from your lawyer.

 7th after sale follow-up with you, as the seller.

Now Mr. Seller, which one of these groupings of services or specific services, would you not want me to do? Understanding that if I don’t do them, your home will likely sell for less, or you get someone else which may mean yourselves or you will have to pay someone to do them.

After I explained all this the Reporter had no debate over the value of a full service Realtor®.

Now, back to customer relationships, I am in no means saying social media, email, web forms or any of those tools aren’t good. They are tremendous aids in developing and serving your business.

But the key to this, is do not let yourselves fall into the trap of less is more. Use those tools effectively, but at the same time never forget what makes us all successful as sales people. 

  1. Sales skills to close the deal and help our customers realize that this is the right home for them.
  2. Negotiation skills that sell or get them the home they really want.
  3. Human relation skills that develop customers for life and the referrals that will bring.

Bottom line, we will have great economies and we will have recessions. We will have Competition Bureau investigations and there will be Accords.

There will always be low fee competitors out there.

We are ultimately in control of our own success. Keeping your attitude positive and constantly honing your business skills will keep you and us as the Brand at the top of the Real Estate Profession.

Our brand will continue to dominate. Smart integrated planning and execution will place us at the forefront of the consumer’s and the Realtor’s® minds.

We will continue to be the innovator and unquestionable leader in the real estate profession 

You are each a leader in our industry. Thank you for everything you do in providing the superior service and achieving the sales success the consumer has come to expect of the RE/MAX organization.

CLICK HERE for the PDF version

 

 

 

 

 

Elton Ash, ABR, CRES, CERC
Regional Executive Vice President
RE/MAX of Western Canada
Phone: 1-800-563-3622
Email: eash@remax.net

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RETURN ON INVESTMENT & A GREAT TIME?

RETURN ON INVESTMENT & A GREAT TIME?

The Quebec conference has come and gone and we are all back to our day to day activities. The feedback I have received to date was that the overall conference was one of the best ever; the content and entertainment fabulous and interesting.

Ken Schmidt’s story about the Harley Davidson’s history and business model was inspiring and interesting. The Global Panel made up of Vinnie Tracey, Walter Schneider and Alan Tenant addressed some key issues in our industry and brand. The breakout sessions were well attended with a lot of ideas being exchanged.

Amber Mac’s social media presentation was exceptional as she really brought a greater understanding of how to maximize the benefits of this new world. And how could anyone not laugh with Derwood Fincher’s hilarious take on Candid Camera.

Finishing off the weekend with the Cube performers during dinner and then dancing to Alter Ego really capped it all off.
The greatest benefit of the conference for me was in renewing old friendships and meeting new people. This included networking and learning how we as your Franchisor can continue to build on our overall Brand strategy to assist you in being successful.

I look forward to hearing your comments on what inspired you or what you really appreciated and enjoyed at the Quebec Conference?

 

 

 

 

 

Elton Ash ABR CRES
Regional Executive Vice President

 

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IS CUSTOMER SERVICE AND SALESMANSHIP A VANISHING ART?

IS CUSTOMER SERVICE AND SALESMANSHIP A VANISHING ART?

I have had a couple of personal experiences in selling and buying real estate this past year; one where I was personally involved in selling and buying a home, the other with a personal acquaintance.

In both instances I was surprised with the manner the REALTORS® conducted themselves. There was no question they were well prepared and knew the market very well.  Each instance however, had situations that surprised me, especially since I heavily promote our overall membership’s sales skills and professionalism.

In summary in both my experiences, sales associates are relying heavily on technology and using social media as a crutch to replace face to face relationship building and negotiation skills.

There is no question social media is great for prospecting and staying in touch with past clients. It is also critical that technological tools are used to create efficiencies and improve overall customer service. A successful sales career is all about relationship and salesmanship skills. Nothing will ever replace face to face meeting and consultation services. Yes the initial contact is great with social media or email, but the ultimate customer service experience can only be achieved by face to face, belly to belly meetings; answering questions, providing feedback and giving advice one on one. This is the only way to develop the rapport needed to build a long lasting relationship based on trust and confidence.

This is even more critical when dealing with an offer. All too often we hear from unhappy consumers and from my own personal experience, where sales associates call with the offer, then email it to the client to review and respond. This is completely unacceptable and certainly flies in the face of good negotiating skills. Further to this, the consumer really questions the value they are receiving for the commission being paid.

It has become all too common to use technology as an excuse to not meet face to face. Ultimately your success ratio on closing sales will be determined by your ability to read body language, listen and watch between the lines and help the client make the right decision with the all the information. There is no way this can be accomplished effectively over the phone or by email. Naturally, there are times when there is no other way; I believe presenting offers over the phone or by email is only a choice of last resort.

If you are looking for a way to sharpen your overall sales skills, the best program widely available is the Dale Carnegie sales course. I took it many years ago and still find it as the best method to really sharpen your negotiating skills.

I look forward to reading your comments and hearing about your own experiences on this topic.

Elton Ash ABR CRES
Regional Executive Vice President

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ARE CONFERENCES RELEVANT IN TODAY’S SOCIAL MEDIA WORLD?

ARE CONFERENCES RELEVANT IN TODAY’S SOCIAL MEDIA WORLD?

I just returned from the Summer Conference held in Los Angeles. There was a good turnout of nearly 800 broker owners and managers. The sessions were very good with a great exchange of information on office management procedures, recruiting and new technological trends that will affect our business.

Beyond the sessions it was obvious that many of the delegates were networking and sharing ideas on office management issues and concerns. Similar to all RE/MAX conferences the true benefit in attending a conference is in the face to face networking and sharing of ideas. However, is that still the case? Has social media replaced the need for people to personally gather to achieve the same results? Over the years we have witnessed a steady decline of membership participation to all conferences.  By the way, this trend isn’t unique to our organization, as all industries are having the same experience.

As a conference organizer we then have ask the question of relevancy. In the past, our tried and true convention attendees responded loudly and clearly that we must continue, yet, numbers continue to slip. The upcoming Canadian Conference in Quebec City is a prime example. As of my writing this blog today, we are seriously below attendance expectations. So much so that we are questioning the overall viability of the event and will have to make a business decision.

What are your thoughts? Has social media replaced the need for conferences? Are people no longer interested in such events? Is it communication and awareness; is the membership even aware of the conference?

Please let me know your thoughts by posting a comment.

Elton Ash ABR CRE
Regional Executive Vice President

RE/MAX of Western Canada (1998), LLC

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“WHAT’S THE FREQUENCY KENNETH?”– REM 1994

“WHAT’S THE FREQUENCY KENNETH?”– REM 1994

Hello, is there anyone out there?

On a weekly basis we wrestle on how we can effectively communicate to our membership. This is nothing new as we have been doing this for the past 17 years that I have been with the region. However, there is increasing importance to this question as all of us are bombarded daily with more and more information.

In an effort to increase the overall effectiveness of our communication strategy we introduced the “Update Blog” back in June to replace the PDF style newsletter. We were very excited about the new format and felt we would be able to provide more timely news without being so intrusive with constant emails to you. However, we quite frankly aren’t sure if we accomplished this. We aren’t sure because we haven’t received a lot of feedback on the new format and when we analyze the readership through our analytics very few affiliates actually click on the Region Blog to read it.

This is a concern. When we visit offices and speak with sales associates very few are fully aware of many of the tools and services we offer, with many saying they never heard of a particular service. There is no question our industry is becoming ever more competitive with various business models out there for the consumer to choose. Understanding this we have developed new services and programs to provide a competitive edge, yet we aren’t sure they are being used and are even less sure if you are aware of them.

So… we need your help. What can we do to help ensure you know about the new tools and services as they are developed and released? How can we increase the overall effectiveness of our communication?

And I throw out a challenge for you to respond to; as your Franchisor, what is the most important thing we can do for you? Now the challenge here is you can’t say reduce fees, that is simply too easy an answer. Beyond reducing fees what do you believe we as your Franchisor can do to increase your business or provide you with something that would give you a better operational business?

I look forward to reading and learning from your comments.

Elton Ash ABR CRES
Regional Executive Vice President

RE/MAX of Western Canada (1998), LLC

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A FUNNY THING HAPPENED ON THE WAY TO THE FORUM

A FUNNY THING HAPPENED ON THE WAY TO THE FORUM

Growing up, I enjoyed watching Wayne and Schuster on CBC TV. They were true Canadian Icons who truly understood our national identity and delivered a reflection of ourselves, in true Canadian comedic style. One of my favourite skits was their rendition as Julius Caesar and Brutus in a skit called, “A funny thing happened on the way to the forum.”

The RE/MAX videos portraying a RE/MAX sales associate and an independent Realtor® remind me of those early Wayne and Shuster skits. These videos are very much tongue in cheek renditions of what separates RE/MAX associates from the rest of the crowd.

Many of us, having been with RE/MAX on average for 12 years, take the tools and services for granted. We have forgotten what it is really like to work in an office that has a revolving door of licensees coming and going, many part timers and those that are just generally unsuccessful.

We grew as an organization of full time Realtors® who excelled by working together, sharing ideas and working toward earning Premier Market Presence. Those of us who were involved in those early years all recall when the big question was what is a Remac…? But despite those kinds of comments we persevered and together built the most successful organization of broker owners and sales associates ever achieved.

Here are links to have a look at some of the videos; they are a light hearted way to appreciate our advantages.

http://www.youtube.com/watch?v=I1hfG7DsmWM&feature=related

http://www.youtube.com/watch?v=Cdi2ZipvLvY&feature=related

http://www.youtube.com/watch?v=PGGmdcvmlKg&feature=relmfu

http://www.youtube.com/watch?v=jppxqQLKQ3g&feature=relmfu

http://www.youtube.com/watch?v=UwsL94bjH78&feature=related

http://www.youtube.com/watch?v=NrJXWhU85Fs&feature=related

http://www.youtube.com/watch?v=V9gdiJv8gOU&feature=relmfu

Elton Ash ABR CRES
Regional Executive Vice President

RE/MAX of Western Canada (1998), LLC

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CO-WORKER AND FRIEND: TREVOR GETZ OCT 23, 1950 – June 21, 2011

CO-WORKER AND FRIEND: TREVOR GETZ OCT 23, 1950 – June 21, 2011

Trevor Getz, October 23, 1950 – June 21, 2011: Co-Worker and Friend

 

As many of you know, this past week was an emotional one. We lost a true and trusted friend and co-worker. Trevor came to the Region in 1994. He brought with him a wealth of experience from the travel and event planning world. Our events and conferences enjoyed an immediate upgrade in quality at that time. He laid the groundwork to the success we have today in all our special events.

He learned the real estate franchise business and applied a tremendous dedication and desire to be the best he could be in the support of our offices and membership. In doing so Trevor gained everyone’s respect and admiration.

He truly excelled as a conference Master of Ceremonies. Trevor had a natural ability to get up on stage and effortlessly put everyone at ease, keeping the audience engaged with humour and poise. He had a knack at taking what could be an awkward or negative situation and turn it around to be a positive moment.

I can also tell you that he was absolutely fanatical about quality and timing. Our speakers had to be the best available and we as regional staff had to keep within our allotted presentation times or face his wrath. He truly taught us the importance of timing.

Beyond work, his passion was his family, friends and sports. He doted on his 3 daughters and was a devoted grandfather. And of course GOLF. Golf for most is a challenge and a passion. For Trevor golf was beyond that; he truly appreciated the game and loved every nuance it brought to him.

It was a true privilege and an honour to have had the opportunity to work with Trevor. He will be best remembered at work for his passion, his creativity and his skill; by his friends for his loyalty and humour; and by his family for his love and devotion.

Trevor, you will be remembered forever and are already being deeply missed.

 

  

Elton Ash ABR CRES

Regional Executive Vice President

RE/MAX of Western Canada (1998), LLC

250.860.3628

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RE/MAX COMPETITIVE ADVANTAGE & REAL ESTATE BOARDS

RE/MAX COMPETITIVE ADVANTAGE & REAL ESTATE BOARDS

A couple of weeks ago I proudly announced our new listing syndication partnership with Zoocasa. After that announcement and subsequently going live we immediately experienced a surge in consumer activity on our listings. Shortly thereafter we received a 10 day notice from the REB-4 (Vancouver, Fraser Valley, Calgary and Edmonton REBs) that we must shut down the listing feed to Zoocasa. They cited listing integrity and non-authorized data usage as their reasoning. REB-4 also pointed out that technically we did not have the right to send listing data without their authorization.

Our view is the listing data belongs to the brokerage and the brokerage has the right to send that data wherever they please, provided the integrity is maintained. Our current technological system ensures that the data integrity is maintained vigilantly. It really boils down to the situation where Real Estate Boards are directed by competitors. They naturally do not want to see anyone have any greater advantage over another.

I am proud to say our broker owners in the REB-4 areas got very involved and loudly voiced their concerns over what appeared to be anti-competitive behavior. The 10 day notice was extended to 60 days so as to provide more time to study the situation and come up with an agreement that would meet our requirements and expectations.

I am confident that objective will be met and we will be able to continue on to meeting our goal of providing all RE/MAX sales associates with a high volume of quality leads to increase overall sales associate income.

 This is a competitive business. The RE/MAX brand name recognition, with our superior technological tools, coupled with your advanced skills and dedication will ensure we continue to build on our overall market share and increase your sales activity.

 

 

Elton Ash ABR CRES

Regional Executive Vice President

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