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ARE CONFERENCES RELEVANT IN TODAY’S SOCIAL MEDIA WORLD?

ARE CONFERENCES RELEVANT IN TODAY’S SOCIAL MEDIA WORLD?

I just returned from the Summer Conference held in Los Angeles. There was a good turnout of nearly 800 broker owners and managers. The sessions were very good with a great exchange of information on office management procedures, recruiting and new technological trends that will affect our business.

Beyond the sessions it was obvious that many of the delegates were networking and sharing ideas on office management issues and concerns. Similar to all RE/MAX conferences the true benefit in attending a conference is in the face to face networking and sharing of ideas. However, is that still the case? Has social media replaced the need for people to personally gather to achieve the same results? Over the years we have witnessed a steady decline of membership participation to all conferences.  By the way, this trend isn’t unique to our organization, as all industries are having the same experience.

As a conference organizer we then have ask the question of relevancy. In the past, our tried and true convention attendees responded loudly and clearly that we must continue, yet, numbers continue to slip. The upcoming Canadian Conference in Quebec City is a prime example. As of my writing this blog today, we are seriously below attendance expectations. So much so that we are questioning the overall viability of the event and will have to make a business decision.

What are your thoughts? Has social media replaced the need for conferences? Are people no longer interested in such events? Is it communication and awareness; is the membership even aware of the conference?

Please let me know your thoughts by posting a comment.

Elton Ash ABR CRE
Regional Executive Vice President

RE/MAX of Western Canada (1998), LLC

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“WHAT’S THE FREQUENCY KENNETH?”– REM 1994

“WHAT’S THE FREQUENCY KENNETH?”– REM 1994

Hello, is there anyone out there?

On a weekly basis we wrestle on how we can effectively communicate to our membership. This is nothing new as we have been doing this for the past 17 years that I have been with the region. However, there is increasing importance to this question as all of us are bombarded daily with more and more information.

In an effort to increase the overall effectiveness of our communication strategy we introduced the “Update Blog” back in June to replace the PDF style newsletter. We were very excited about the new format and felt we would be able to provide more timely news without being so intrusive with constant emails to you. However, we quite frankly aren’t sure if we accomplished this. We aren’t sure because we haven’t received a lot of feedback on the new format and when we analyze the readership through our analytics very few affiliates actually click on the Region Blog to read it.

This is a concern. When we visit offices and speak with sales associates very few are fully aware of many of the tools and services we offer, with many saying they never heard of a particular service. There is no question our industry is becoming ever more competitive with various business models out there for the consumer to choose. Understanding this we have developed new services and programs to provide a competitive edge, yet we aren’t sure they are being used and are even less sure if you are aware of them.

So… we need your help. What can we do to help ensure you know about the new tools and services as they are developed and released? How can we increase the overall effectiveness of our communication?

And I throw out a challenge for you to respond to; as your Franchisor, what is the most important thing we can do for you? Now the challenge here is you can’t say reduce fees, that is simply too easy an answer. Beyond reducing fees what do you believe we as your Franchisor can do to increase your business or provide you with something that would give you a better operational business?

I look forward to reading and learning from your comments.

Elton Ash ABR CRES
Regional Executive Vice President

RE/MAX of Western Canada (1998), LLC

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A FUNNY THING HAPPENED ON THE WAY TO THE FORUM

A FUNNY THING HAPPENED ON THE WAY TO THE FORUM

Growing up, I enjoyed watching Wayne and Schuster on CBC TV. They were true Canadian Icons who truly understood our national identity and delivered a reflection of ourselves, in true Canadian comedic style. One of my favourite skits was their rendition as Julius Caesar and Brutus in a skit called, “A funny thing happened on the way to the forum.”

The RE/MAX videos portraying a RE/MAX sales associate and an independent Realtor® remind me of those early Wayne and Shuster skits. These videos are very much tongue in cheek renditions of what separates RE/MAX associates from the rest of the crowd.

Many of us, having been with RE/MAX on average for 12 years, take the tools and services for granted. We have forgotten what it is really like to work in an office that has a revolving door of licensees coming and going, many part timers and those that are just generally unsuccessful.

We grew as an organization of full time Realtors® who excelled by working together, sharing ideas and working toward earning Premier Market Presence. Those of us who were involved in those early years all recall when the big question was what is a Remac…? But despite those kinds of comments we persevered and together built the most successful organization of broker owners and sales associates ever achieved.

Here are links to have a look at some of the videos; they are a light hearted way to appreciate our advantages.

http://www.youtube.com/watch?v=I1hfG7DsmWM&feature=related

http://www.youtube.com/watch?v=Cdi2ZipvLvY&feature=related

http://www.youtube.com/watch?v=PGGmdcvmlKg&feature=relmfu

http://www.youtube.com/watch?v=jppxqQLKQ3g&feature=relmfu

http://www.youtube.com/watch?v=UwsL94bjH78&feature=related

http://www.youtube.com/watch?v=NrJXWhU85Fs&feature=related

http://www.youtube.com/watch?v=V9gdiJv8gOU&feature=relmfu

Elton Ash ABR CRES
Regional Executive Vice President

RE/MAX of Western Canada (1998), LLC

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CO-WORKER AND FRIEND: TREVOR GETZ OCT 23, 1950 – June 21, 2011

CO-WORKER AND FRIEND: TREVOR GETZ OCT 23, 1950 – June 21, 2011

Trevor Getz, October 23, 1950 – June 21, 2011: Co-Worker and Friend

 

As many of you know, this past week was an emotional one. We lost a true and trusted friend and co-worker. Trevor came to the Region in 1994. He brought with him a wealth of experience from the travel and event planning world. Our events and conferences enjoyed an immediate upgrade in quality at that time. He laid the groundwork to the success we have today in all our special events.

He learned the real estate franchise business and applied a tremendous dedication and desire to be the best he could be in the support of our offices and membership. In doing so Trevor gained everyone’s respect and admiration.

He truly excelled as a conference Master of Ceremonies. Trevor had a natural ability to get up on stage and effortlessly put everyone at ease, keeping the audience engaged with humour and poise. He had a knack at taking what could be an awkward or negative situation and turn it around to be a positive moment.

I can also tell you that he was absolutely fanatical about quality and timing. Our speakers had to be the best available and we as regional staff had to keep within our allotted presentation times or face his wrath. He truly taught us the importance of timing.

Beyond work, his passion was his family, friends and sports. He doted on his 3 daughters and was a devoted grandfather. And of course GOLF. Golf for most is a challenge and a passion. For Trevor golf was beyond that; he truly appreciated the game and loved every nuance it brought to him.

It was a true privilege and an honour to have had the opportunity to work with Trevor. He will be best remembered at work for his passion, his creativity and his skill; by his friends for his loyalty and humour; and by his family for his love and devotion.

Trevor, you will be remembered forever and are already being deeply missed.

 

  

Elton Ash ABR CRES

Regional Executive Vice President

RE/MAX of Western Canada (1998), LLC

250.860.3628

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RE/MAX COMPETITIVE ADVANTAGE & REAL ESTATE BOARDS

RE/MAX COMPETITIVE ADVANTAGE & REAL ESTATE BOARDS

A couple of weeks ago I proudly announced our new listing syndication partnership with Zoocasa. After that announcement and subsequently going live we immediately experienced a surge in consumer activity on our listings. Shortly thereafter we received a 10 day notice from the REB-4 (Vancouver, Fraser Valley, Calgary and Edmonton REBs) that we must shut down the listing feed to Zoocasa. They cited listing integrity and non-authorized data usage as their reasoning. REB-4 also pointed out that technically we did not have the right to send listing data without their authorization.

Our view is the listing data belongs to the brokerage and the brokerage has the right to send that data wherever they please, provided the integrity is maintained. Our current technological system ensures that the data integrity is maintained vigilantly. It really boils down to the situation where Real Estate Boards are directed by competitors. They naturally do not want to see anyone have any greater advantage over another.

I am proud to say our broker owners in the REB-4 areas got very involved and loudly voiced their concerns over what appeared to be anti-competitive behavior. The 10 day notice was extended to 60 days so as to provide more time to study the situation and come up with an agreement that would meet our requirements and expectations.

I am confident that objective will be met and we will be able to continue on to meeting our goal of providing all RE/MAX sales associates with a high volume of quality leads to increase overall sales associate income.

 This is a competitive business. The RE/MAX brand name recognition, with our superior technological tools, coupled with your advanced skills and dedication will ensure we continue to build on our overall market share and increase your sales activity.

 

 

Elton Ash ABR CRES

Regional Executive Vice President

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