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New RE/MAX Mission Statement

New RE/MAX Mission Statement

RE/MAX has a new Mission Statement and it’s something every Sales Associate can incorporate into their business.

To be the worldwide real estate leader, achieving our goals by helping others achieve theirs. Everybody wins.

The statement articulates core RE/MAX values and goals, while focusing on the shared mission to help others.

“It captures our ongoing objective (‘To be the worldwide real estate leader’),” RE/MAX CEO Margaret Kelly says. “Outlines the path we take (‘achieving our goals by helping others achieve theirs’) and ends with an enduring RE/MAX principle (‘Everybody wins’).”

You will find several Mission Statement resources available for download on Mainstreet.

In order to create the Mission Statement,RE/MAX LLC first outlined the beliefs, values and vision that drive it:

Our Beliefs
• We believe real estate buyers and sellers everywhere deserve the world-class services of outstanding agents who are skilled, driven and focused on achieving outstanding results.
• We believe real estate is a full-time profession and career.
• We believe in the power of preparation and education.
• We believe in experience – and in the wisdom of learning from people who have it.
• We believe individuals are shaped by the attitudes and habits of those around them.

Our Values
• Outstanding agents. Outstanding results.
• Striving to be the best – through education, service and effort – at whatever we do.
• Making a real difference in lives and communities around the globe. One World. One RE/MAX.
• At RE/MAX, you’re in business for yourself, but not by yourself.

Our Vision
RE/MAX will always be the right place for real estate entrepreneurs who want a combination of independence, support, unique competitive advantages – and
the right choice for customers who understand the benefits of having someone like that working on their behalf.

Our Mission
To be the worldwide real estate leader, achieving our goals by helping others achieve theirs. Everybody wins.

RE/MAX Affiliates may share this article, provided they do not charge for it and this notice is included. All other rights reserved.

Wade Paterson
Social Media/Communications Coordinator
RE/MAX of Western Canada
#340-1060 Manhattan Drive, Kelowna, BC V1Y 9X9
T: 250.860.3628 | F: 250.860.7424

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It has been a while since my last blog. A very busy spring has kept me away from the blogging keyboard. However, now that summer appears to have finally arrived, it seems like a good time to share some thoughts.

Media reports on market conditions across the country have been generally positive with many reporters asking about a bubble burst in the Vancouver market. My response has been that all indications are pointing to a slightly slowing market with balanced conditions. This will mean no bubble burst, just a leveling of activity.

The federal government’s move to reducing overall amortization rates and strengthening equity ratios on refinancing is good news for our industry. Canada has escaped the economic meltdown the rest of the world has experienced; certainly due to our more conservative nature and strong lending policies. I believe more importantly though, as Canadians we can be very proud of our work ethic, overall productivity and social responsibility. I believe that these factors are the foundation that has really stood us well during these trying times.

We have experienced strong Regional growth this year. Our net sales associate growth has remained very good with new franchise sales to match. At our Regional Strategic Planning session earlier this year we set our goal to reach 40% market share region wide in 2016. We shared this goal with the broker owners and office managers at the annual Broker Owner and Manager’s Retreat in early June.

In order to reach that goal we will be working with all our offices to continue to provide an exceptional sales associate experience; recruiting and retention has to be at the forefront of our thinking. We will also be targeting specific markets for additional franchises where we feel we have room for growth.

Over the years, we have witnessed how our growth, which produces more signs, more advertising, more Brand promotion results in greater income levels for all sales associates. Ultimately our goal is to continue to ensure our sales associates are the most productive and successful agents in the business.

To this end our mobile technology, incorporating “Live View”, Augmented Reality, is leading the entire real estate industry in providing the consumer with a unique search experience that will bring them back time and time again. Make sure you are promoting this tool to your clients, Link.

Finally, now that the hot weather is here in Western Canada, take time and enjoy some well deserved family vacation time. I know a busy fall season is headed our way.





Elton Ash ABR CRES

Regional Executive Vice President

RE/MAX of Western Canada (1998), LLC


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