RETURN ON INVESTMENT & A GREAT TIME?
The Quebec conference has come and gone and we are all back to our day to day activities. The feedback I have received to date was that the overall conference was one of the best ever; the content and entertainment fabulous and interesting.
Ken Schmidt’s story about the Harley Davidson’s history and business model was inspiring and interesting. The Global Panel made up of Vinnie Tracey, Walter Schneider and Alan Tenant addressed some key issues in our industry and brand. The breakout sessions were well attended with a lot of ideas being exchanged.
Amber Mac’s social media presentation was exceptional as she really brought a greater understanding of how to maximize the benefits of this new world. And how could anyone not laugh with Derwood Fincher’s hilarious take on Candid Camera.
Finishing off the weekend with the Cube performers during dinner and then dancing to Alter Ego really capped it all off.
The greatest benefit of the conference for me was in renewing old friendships and meeting new people. This included networking and learning how we as your Franchisor can continue to build on our overall Brand strategy to assist you in being successful.
I look forward to hearing your comments on what inspired you or what you really appreciated and enjoyed at the Quebec Conference?
Elton Ash ABR CRES
Regional Executive Vice President