Where is the updated #1 logo?
Many of you are wondering why the #1 logo isn’t in the new Brand Identity Manual. Find out why here!
RE/MAX has proudly used the #1 logo for many years. It was a logo which was designed when RE/MAX LLC won the JD Power Awards several years ago. Our associates were excited to use it, providing they could produce local substantiation to satisfy local board regulations.
It was a great marketing asset, however, there was a tremendous amount of work in the backscene to ensure its validation and correct use in every market. Legally, it was a problematic logo if used incorrectly.
For these reasons, RE/MAX LLC has decided to retire the #1 logo. It is highly recommended that brokers and agents review marketing materials to discontinue its use. Please contact us at Regional Office if you have any questions.
Director of Regional Advertising