Spring 2022 Campaign
Just like a Pegasus soaring across the sky during rush hour, the new 2022 Your Unfair Advantage campaign will be hard to miss as it hits the streets and screens across Canada this spring.
From April to early June, RE/MAX will generate more than 816MM impressions completely saturating Canadian markets across multiple media channels that our target audiences engage with every day.
This new work modernizes the RE/MAX brand, sparks immediate interest from two critical growth segments (Gen Z and Millennials) and sets new standards for real estate advertising befitting of only a market leader. And it will do all this while highlighting the winning advantage Canadians get when buying or selling their home with a RE/MAX agent in totally unimaginable and wildly entertaining ways.
Spring Campaign Details
Tagline: Your Unfair Advantage
How can I leverage the campaign?
- Share the YouTube videos on your social media channels and highlight your expertise in your post
- Share the available social media posts
- Add the new tag onto your website
- Add the tagline onto your presentations to get new listings
- Add to your business cards
- Add to a billboard, outdoor benches or other media
- Tag onto your radio commercial
- Make it the basis of your Value Proposition – list what your advantages are for your clients