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RE/MAX: “The Official Real Estate Agents of the NBA”

We are proud to share that as of today, we are the Official Real Estate Agents of the NBA as part of an exciting multi-year sponsorship with The National Basketball Association (NBA) in Canada.

This deal marks the first with a real estate brokerage brand and will allow the RE/MAX brand to reach and resonate with the NBA fanbase, increasing our brand favourability through unique content integrations, contests, and fan experiences and brand engagement. The 2.5-year deal will also focus on elevating our brand awareness with this target market through paid media integrations.

HOW TO LEVERAGE THIS PROGRAM IN YOUR BUSINESS:

All RE/MAX Brokers and Agents are permitted to use the partnership logo lockups in their marketing efforts, as well as the tagline “The Official Real Estate Agents of the NBA”. Please review the guidelines below before you begin.

Click here to download logos & assets

HERE’S WHAT YOU CAN EXPECT TO SEE:

To kick off this exciting new sponsorship, we will be hosting The NBA ALL-STAR Sweepstakes contest, presented by RE/MAX.

Encourage your clients to participate so they can be entered to win an “All Expense Paid Trip for Two” to the 2023 All-Star Game in Salt Lake City, Utah in February, 2023!

View contest details

In addition to contests, RE/MAX will also own two pillars on NBA Canada’s social channels to engage fans and increase awareness of the sponsorship.

“Who’s Got the Advantage?” presented by RE/MAX – will engage fans on NBA Canada’s social channels, allowing them to comment and vote on who they think has the advantage in key matchups each week. RE/MAX branding will be integrated in the creative and we can expect to see 4-7 posts per week on IG stories and 1-2 posts per week across Instagram, Facebook, and Twitter.

“Moves of the Week” presented by RE/MAX

Every Monday, the Weekly Standings will be sponsored by RE/MAX in a “Moves of the Week” activation on NBA Canada social media channels. This post will also highlight the leading home game record holders that week in both the east and west

Email Blasts

RE/MAX will be included in four email campaigns to NBA Canada database (approx. 700,000 fans) in the first year.

Media Value to the Brand

Our sponsorship will generate millions of media impressions for RE/MAX throughout the season and into the playoffs. Here is a list of the NBA Media assets and their number of viewers/followers:

HOW DOES THIS BENEFIT YOU:

Being the Official Real Estate Agent of the NBA has its perks, including a variety of benefits that will help you grow and maximize your business:

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